How Wowzi is Working with Brands & Agencies to Run Campaigns

Wowzi is Setting the Pace As the Fastest Campaigns Set-up App Through Advertiser Web Application

Having a brand ambassador at the helm of your brand is an incredible asset for any company. Imagine working with influencers right at the comfort of your computer, tablet, or whatever gadget you’re using. Now imagine leveraging on already groomed and vetted pool of influencers.

Wowzi is the only platform that will grant you that golden chance to earn as a social user and to increase conversation as an advertiser. This is an end-to-end influencer marketing platform connecting social media users and brands.

Wowzi running weekly campaigns for brands has in itself allowed brands to scale up their conversation rates, offered brand awareness, and contributed social media users to earn decent earnings.

To give you some sense of what Wowzi does, let’s look at some of the social media campaigns from the past couple of months.‍

1. Sky garden: #StayHomeEssentials

Sky garden is a fast-moving Kenyan e-commerce platform for business owners to upload as much inventory as possible and have the liberty to manage their online catalog. Sky garden partnered with Wowzi to run a campaign dubbed #StayHomeEssentials at the height of the Covid-19 pandemic, which is the World’s new normal.

Based on the hashtag, it granted social media users’ opportunity to buy home essentials using the provided promo code STAYHOME20 and enjoy a Ksh 300 discount off. Again, consumers would enjoy free delivery in case their purchase amounts exceed Ksh 5,000.

2. Yebo

Yebo is one of Africa’s first growing factual storytelling video on demand (VOD) platform that offers world-class documentaries, shows, and features. As a way to get people to sign up on their platform, Yebo entered into a campaign with Wowzi.

The influencer campaign was quite simple. It required social media influencers to register for free on Yebo using the bit.ly link provided, then share a screenshot after registering on the comment section.

The Yebo campaign led to influencers coming up with amazing videos about what to expect once you visit their site. From stories and features about mother Africa that you’d least expect to find, to video clips of rich culture & art that you’ll never find anywhere else.

3. BURN: #beimzuri

BURN is founded on the backdrop of disseminating super fuel-efficient cookstoves in Sub-Saharan Africa. It brings out the story of ingenuity design and an effective way of saving African forests. The revolutionary concept saw the introduction of ‘Jikokoa’ in the Kenyan market — a cost-effective clean cookstove with a social, financial, and environmental impact.

The BURN campaign generated attention with its huge discount offer to esteem clients, once they purchased their jikos.

Throughout the campaign, the #beimzuri tag garnered an audience, mainly by partnering with influencers who could promote on their social media channels for the brand.

4. Daily Nation ePaper: #GoBeyondPaper

The Nation Media Group, is one of the largest independent media in East and Central Africa, leading in print, broadcast, and digital media. As a way to increase readership, Nation Media saw that it’s necessary to boost its ePaper digital media following the decline of print media readership due to Covid-19.

Wowzi, in collaboration with Nation Media under the tag #GoBeyondPaper, did a campaign aimed at driving interest and subscriptions via daily posts of headlines as each influencer subscribes to an ePaper on every job. The influencer must then ensure that the post includes the Nation ePaper poster provided, downloadable on the Wowzi app under the ‘files’ option provided.

The campaign also involved challenging users to ask their friends to post a screenshot of their ePaper subscriptions on their comments section showing they have subscribed to the paper.

Conclusion

Wowzi partnering and running campaigns with big brands in the market are on the fast-lane. Advertisers have a chance to run their own campaigns within the platform. Like Sky garden, BURN, and Daily Nation, Wowzi allows you to work with vetted and groomed influencers within its platform to increase conversions (making sales).

Besides that, brands get a chance to focus on brand awareness and visibility alongside solidifying particular brand sentiments.

“Wowzi plays a key role in identifying influencers with variable tastes and interests, enabling them to earn through their massive media coverage, and packaging this resource for brands with respect to their areas of interest,” Brian Mogeni, Wowzi, Co-founder and CEO.

You can login into our platform Wowzi if you’re an advertiser planning to leverage on well-groomed influencers. You stand to benefit from real-time campaign tracking analytics through the advertiser web application.