Influencer Authenticity: An Important Factor for Marketing Campaigns

Why Influencer Authenticity Remains an Important Factor for Advertiser’s Campaigns

In life, not every person possesses that creative mind; however, many choose to learn and perfect their creativity skills.

As famed physicist Albert Einstein once said, “Creativity is Intelligence Having Fun.” Brands are breaking their sweat, trying to be as creative as possible.

And in the quest by brands to create engaging content, the concept of influencer authenticity pops up.

In the eyes of your audience, your creativity reflects how credible and authentic you can go with your product.

By connecting and working with influencers, it further reinforces your understanding of their interest within their niche environment.

With that said, many advertisers go with the idea of creating an influential force by merely having a large follower base. They act on the notion that every follower presents an opportunity for their brand to engage with a niche community on a personal and trustful level.

But again, do advertisers go back and scrutinize the authenticity of content streaming through their platforms?

What is Authenticity in the World of Influencer Marketing?

For starters, we can outrightly say that brand authenticity comes out through their creative expression between the brand objectives, audience link, and influencer perception.

And the most exciting thing is that digital influencers have now become the most potent brand campaign agents, more credible than customary celebrities.

For one reason, brands are now shifting to micro-influencers simply because of their authentic nature. The fact that they genuinely share mutual interests with their followers makes them tickle.

Knowing your influencer well makes it easier for you to choose the right mix when running your campaigns. In any case, you only need to have a genuine approach that will showcase an added value to both parties — the influencer and the brand.

Another critical pointer of advertisers maintaining influencer authenticity is developing a compelling story behind their product.

Now, getting content out there that squarely emphasis on selling a product may appear noble. Still, it is less likely to promote engagement with influencers, as it comes across as inauthentic.

Instead, learn to resonate with the emotional viewpoint of the audience, which will, therefore, compel them to understand more about your brand.

Finally, you should strive to leverage creativity. Learn to take advantage of more organic storytelling approaches. This could be joining the bandwagon of Instagram LIVE, TikTok challenges, Vskit, and other creative ways to integrate your brand.

Engagement through these channels brings out stories that are candid and less-staged, thus, inspiring the organic quality.

For the record: as an advertiser running a campaign should avoid this one big mistake of executing a campaign assuming that the brand knows best.

Brands should give room for influencer authenticity to come to play when running their campaigns.

This means that influencers would create content that resonates well with their audience to sustain high engagement levels and grow the following base.

Inasmuch, advertisers are choosing influencers that align with their brands; influencers need to remain credible when giving an opinion about a product.

What’s the Big Deal about influencer authenticity?

Here’s the thing, when running campaigns as an advertiser, you’d want your influencers to be as real and authentic as they possibly could.

Sponsored social media content is one of the most popular ways of engaging your social media influencers to influence your product out there.

Here is where advertisers provide influencers with campaign guidelines, and the kind of content they expect them to create and post.

Influencers are then paid to post the content on their social media account to trigger followers to be part of your products.

The Wowzi platform sets the stage for the different types of influencers (Nano, Micro, Macro, and Mega) and allows them to showcase their influencer base.

Subsequently, as the platform continues to run campaigns, and honoring their users for their work through credits from their posts, influencer authenticity continues to be a great deal.

Working with social media users with different interests brings out the unique and dynamic nature of the Wowzi app alongside creativity.

Conclusion

Putting your healthy foot forward makes you achieve your objectives within the shortest possible time. Influencer authenticity should stand shoulders high whenever you, as a brand or advertiser, want to achieve sustainable growth. When you see brands that are doing well, they have a bold or compelling story behind that sets them apart from the rest.