Juicy Fruit Campaign Case Study: 2.2M Reach & 1.8M Views | Positive Sentiment & Engaging Interactions
Juicy Fruit is a popular chewing gum brand that has been around for over 100 years. In order to reach a wider audience and boost sales, the brand decided to launch an influencer marketing campaign on the Wowzi platform.
The campaign was a success, with the brand achieving its key performance indicators (KPIs) of reach, engagement, and sentiment. The campaign also resulted in a significant increase in sales.
Campaign Approach
The campaign was designed to reach a diverse audience of people who are interested in food, fashion, and lifestyle. The brand partnered with 12 influencers with a strong social media following. Each influencer created content that was relevant to their audience that highlighted the benefits of Juicy Fruit.
The content was shared on a variety of platforms, including Instagram, TikTok, and Facebook. The campaign also included a paid media component, which helped to reach a wider audience.
Campaign Strategy
The campaign strategy was to create relatable and engaging content. The influencers were encouraged to create content that showed how Juicy Fruit can be enjoyed in a variety of ways. For example, one influencer created a video showing how she used Juicy Fruit to freshen her breath before a big date. Another influencer created a reel showing how she used Juicy Fruit to stay energized during a long day at work.
The campaign also focused on creating positive sentiment around the brand. The influencers were asked to share their personal experiences with Juicy Fruit and to talk about how the gum makes them feel. This helped to create a sense of trust and authenticity with the target audience.
Campaign Results
The campaign was a success, with the brand achieving its KPIs of reach, engagement, and sentiment. The campaign reached over 2 million people, generated over 200,000 engagements, and had a positive sentiment score of 90%.
The campaign also resulted in a significant increase in sales. In the month following the campaign, sales of Juicy Fruit increased by 15%.
Conclusion
The Juicy Fruit campaign was a success because it was well-planned and executed. The brand partnered with the right influencers, created relatable and engaging content, and focused on creating positive sentiment around the brand. As a result, the campaign achieved its KPIs and resulted in a significant increase in sales.
Key Takeaways
- Partner with the right influencers. When choosing influencers, it is important to consider their audience, their content style, and their engagement rates.
- Create relatable and engaging content. The content should be relevant to the target audience and should show how the product can be enjoyed in a variety of ways.
- Focus on creating positive sentiment. The content should be positive and should focus on the benefits of the product.
Why Wowzi is Ideal for Influencer Marketing
The Wowzi platform is ideal for influencer marketing because it offers a number of features that make it easy to discover, select, and work with influencers. These features include:
- A large database of influencers. The Wowzi platform has a large database of influencers, so you can easily find influencers who are a good fit for your brand.
- Influencer discovery tools. The Wowzi platform offers a number of influencer discovery tools, so you can easily find influencers who have the right audience, content style, and engagement rates.
- Brand immersion curation. Wowzi creates unforgettable brand immersions and why they are essential for driving impactful influencer campaigns. This helps a brand easily give influencers the information they need to create content that is on-brand.
- Content pre-approval. The Wowzi platform offers content pre-approval services, so one can approve all content before it is published. This helps to ensure that the content is aligned with your brand guidelines and that it does not contain any sensitive content.
If you are looking to launch an influencer marketing campaign, the Wowzi platform is a great option. Our platform offers a number of features that make it easy to discover, select, and work with influencers. As a result, you can increase your chances of achieving your KPIs and driving sales.
When you compare your past campaigns to what we offer, you'll be delighted by the remarkable level of relevance we can achieve. It's not just my bias speaking, but you might even find tears of joy welling up as you witness the exceptional alignment we bring to your brand. (No exaggeration!)
Let us show you how your campaign goals and your influencer selection process fit together.
Drop us an email at support@wowzi.co or message us on any of our social media channels. Let's make your campaign a game-changer! 🚀💥
