Success Story : How William Lawson In Nigeria Tapped Into The Nano World And Increased Campaign Awareness.

Situation

William Lawsons approached Wowzi to run a live Twitter campaign to help amplify the #Naijahighlandah Challenge. Wanting to leverage the twitter numbers, there was a need to use influencers to:

• Create awareness and hype on Twitter and Instagram for William Lawson’s Highlander talent hunt/ contest in Lagos.
• Get the campaign hashtag to trend on Twitter at the top #3 for a day.
• Increase traffic to William Lawson’s social media pages/ website, by at least 30%
• Drive sign-ups/ participation on the website for Highlander activation/ contest in October.

Solution

Combined with the passion of the influential and receptive mass audience on Twitter, allowed William Lawson to drive awareness of the challenge  and excitement to join in on the challenge.

Campaign Execution &Outcome

Our team curated a list of 104 micro and nano influencers for this Twitter campaign. Influencers continued to reinforce messaging by talking and building excitement around the challenge by emphasizing the gifts to be won by signing up. Through mass tweeting with the Nanos involved,WilliamLawson was able to connect with its worldwide audiences and reinforce its new hashtag on twitter.

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