Introducing In-App Content Pre-Approvals for Teams; Revolutionizing Campaign Management

In the realm of marketing campaigns, the process of ensuring timely and top-quality content delivery has been a burdensome journey involving endless chat coordination and multiple conversation coordination leading to security risks and a lack of accountability. This involved endless chats and WhatsApp conversations with large teams across borders to try and ensure quality and timely delivery of assets ahead of campaign launch and during campaign execution. Out-of-app campaign management represents a massive security and data risk exposing brands, agencies, and influencers alike.

 It is no longer acceptable in today’s business environment to allow brand managers and teams to manage campaigns outside of platforms for these reasons. Wave goodbye to all of these headaches and more and own the single source of truth and permanent record for who approved what, when, and follow the chain of events that either led to a smash hit campaign or get a handle quickly on what went wrong, when, where, and why. For you, the marketer, this new function represents a transformation in campaign transparency, which leads to better accountability and better results for clients. 

The introduction of In-App Content Pre-Approvals feature which is  designed to streamline collaboration between creators and advertisers while maintaining transparency and accountability is totally a game changer! 

‍

Let’s delve into the core functionalities and benefits of this groundbreaking feature:

‍

Streamlining Content Approval

‍

Set Campaign Content Approval Requirements;

Empowerment lies in your hands! You as an advertiser  now wield the authority to determine if a campaign necessitates content approval, ensuring a meticulous review process for all submissions.

‍

Approval Workflow Options.

• Wowzi Team and Advertiser Team: Opt for a collaborative approach by involving both Wowzi and your internal team in the approval process.
• Wowzi Team Only: Choose to send content for approval exclusively to the Wowzi team.
• Advertiser Only: Keep the approval process within your team.

‍

Enhancing Collaboration

‍

In-App Content Submission for Influencers

Our creator mobile app enables influencers/creators to seamlessly submit their content, establishing a smooth interaction between creators and the platform.

‍

Video on how creators submit their content on the app

‍

Feedback Loop for Creators

Influencers receive invaluable feedback and can monitor the progress of their submissions, fostering continuous improvement and enhancing their understanding of campaign requirements.

‍

Empowering Advertiser Oversight

‍

Advertiser Oversight and Feedback

Gain visibility and control over content submissions. Advertisers can provide feedback, approve, or reject content while closely monitoring the approval stage.

‍

Iterative Approval Process

Facilitating seamless back-and-forth, the approval and rejection process can occur multiple times between creators and advertisers, ensuring the final content aligns perfectly with campaign objectives.

‍

Efficiency and Benefits
‍

Task Due Date Management

Efficiently manage campaign timelines by setting due dates for tasks within a campaign. This feature ensures that the approval process remains in sync with the overall campaign timeline.

Benefits Summary:

• Efficiency: Streamlined content approval processes save time for both influencers and advertisers.
• Collaboration: Foster collaboration between Wowzi and advertiser teams, creating a unified approach to content verification.
• Transparency: Both parties have full visibility into the approval stage, promoting transparency in the campaign management process.

‍

This new feature update represents a transformative leap in campaign transparency, accountability, and efficiency. Embrace this feature to witness a seamless content approval process, leading to better results and enhanced collaboration in your marketing campaigns!

‍

If you have any questions or need assistance, our support team is here to help. Feel free to reach out to us, and we'll be happy to assist you!

‍

‍