Revolutionizing Advertiser Analytics Dashboards for Better Data-Driven Campaign Management

Today marks a major milestone in the evolution of Wowzi's offerings to facilitate smarter collaborations between brands and creators. We're ecstatic to unveil an array of groundbreaking updates that promise to empower brands and agencies with unprecedented control, insightful analytics, and a more seamless content pre-approval process. These enhancements are set to redefine operational efficiencies, leading to maximize ROI for creator-driven marketing campaigns. Let's delve into the details of these game-changing features!

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Unlocking In-Depth Insights with Wowzi’s Analytics & Campaign Management Tools

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At Wowzi, we continually evolve to cater to the evolving needs of our advertisers. Managing multiple brands in different countries, and campaigns within a single account often poses challenges in gaining a clear overview. With diverse campaigns executed across various brands and markets, understanding the overall performance while zooming into individual creator performances can be such a daunting task. That's where Wowzi's innovative analytics function comes into play!

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Addressing the Challenges

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Our enhanced analytics feature alleviates the complexity by enabling advertisers to create and manage custom dashboard views called clusters. These clusters serve as custom groups aggregating data from selected markets and brands. Offering a holistic view, these clusters provide insights into budget consumption, campaign activity, and performance across the board.

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Key Features of Wowzi’s Advanced Analytics Platform

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Account Types:

• Single Company Account: Ideal for a single company or a holding company managing multiple sub-brands in-house or by an agency. Perfect for streamlining 

operations and enhancing collaboration.

• Agency Network Account: Tailored for large agency networks managing multiple companies across different regions, providing a centralized view of diverse portfolios.

Use Cases

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• Global Enterprises: Optimize campaign performance by aggregating views based on regions, and delegating work through advanced access controls.
• Agencies Managing Multiple Brands: Streamline operations and transparently report on sub-brands owned by parent companies.
• Single Brands/Companies: Access high-quality analytics to effectively run campaigns independently.

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Customizable Cluster Views.

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What is exciting about this feature is the ability to tailor clusters to view activities based on regions or industries. You are able to create multiple clusters for a comprehensive overview, easily switch between views, and streamline campaign management.

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Analytics Section.

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Our analytics features offer a comprehensive set of customizable tools, providing insights into budget utilization, campaign activity, and performance at various levels - from the entire account to clusters, markets, and brands.

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Our new analytics features let you take full control of your campaigns, streamline operations, and gain profound insights into your advertising activities. We are committed to continuous innovation to elevate your advertising journey and drive more efficient, organized, and results-oriented campaigns.

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With Wowzi, revolutionize the way you manage and monitor your creator-led campaigns. Stay tuned for more updates as we continue to push the boundaries of advertising efficiency and transparency!

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If you’re interested in reaching your audience with niche communities through influencers, feel free to contact us. Drop us an email at support@wowzi.co or message us on any of our social media channels.

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